Variety-the Children's Charity is dedicated to improving the lives of underprivileged, at-risk and special needs children throughout Iowa.

2015 Gold Hearts are here!
The 2015 Gold Hearts are here! Call today (515-243-4660) or visit our Variety office (505 5th Ave Suite 310 Des Moines, IA 50309). Pins are also...
Variety Office
505 5th Avenue, Suite 310
Des Moines IA 50309


Variety -- the Children's Charity is proud to support thousands of child related organizations and individual children in need.

Funds are raised through special events, public donations and corporate sponsorships. All funds raised help our local children in need. Support is given to those individuals, groups, institutions and agencies considered to best serve Variety's children in need.

Guidelines For 2015

Variety is no longer accepting grant applications for 2015.

Variety primarily fund brick and mortar projects, equipment, programming, and other tangible items that directly serve children. We help support agencies that provide care, treatment, activities and shelter to critically ill, underprivileged, at-risk, and special needs children. Administrative needs (i.e., staffing, salaries, office space, etc) and other intangibles will not be considered for funding. If you have questions regarding eligibility, please contact Sheri McMichael at 515-243-4660 or

Funds may be distributed in Iowa and surrounding communities to accredited tax-exempt 501(c)(3) children’s organizations only.

The Variety Board of Directors forms subcommittees and assigns a liaison to each request. Your liaison will not act as an advocate or as an adversary, but rather as a collector of data. The intent is to insure that liaisons do not have a potential conflict of interest. The liaison will contact said organization late June or July to follow up on the request. The review may be performed over the phone or the liaison may visit the organization. Organizations may be asked to make a short presentation to a subcommittee at the Variety office. If the organization does not fall within our guidelines, you will be notified accordingly.

The subcommittees will make recommendations to the Executive Charity Committee. Final approval of all grant requests will be made by the full Variety Board of Directors. Disposition of each request is anticipated to be no later than August 31, at which time you will be notified of the Board's decision by letter.

2015 Grant Guidelines

2015 Grant Application

2015 Grant Application docx

2015 Van Guidelines

2015 Van Application

2015 Van Application docx

2015 Variety Grant Reporting Form:  Due March 31, 2016

2015 Variety Van Status Report: Due November 13, 2015






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