Round Up at Fareway in July to Support Children like Brenna

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Monday, July 1, 2024

Fareway Stores, Inc. is partnering with Variety - the Children’s Charity to conduct the eighth annual Round Up at the register from July 1-20 at all 139 store locations.


Customers will have the opportunity to round up to the next dollar or provide an additional donation when they check out to help fund Variety’s mission. Dollars raised through the Round Up will provide mobility equipment to children living with special needs, as well as fund and deliver effective programs and grants to care for children who are underprivileged, at-risk, critically ill, or living with special needs.


Variety works with physical therapists to identify children who would greatly benefit from a specialized bicycle or other piece of adaptive mobility equipment, such as gait trainers, standers, and more. Additionally, the funds raised through the Fareway Round Up will help Variety provide grants to nonprofit organizations serving children, as well as vans to help transport children to programming activities.


13-year-old Brenna (pictured) is a triplet who was born with special needs and currently uses a wheelchair for long-distance mobility. Her wheelchair isn't always convenient or able to go everywhere, but her new specialized stroller is lightweight and can easily fold up in her family's vehicle so she can go on more family outings and attend her siblings’ sporting events. This stroller was purchased with funds raised by customers at Polk City's Fareway during our Round Up campaign in 2023!



About Fareway: Fareway Stores, Inc. is a growing Midwest grocery company currently operating 139 grocery store locations in a seven-state region. Fareway’s mission is to provide the highest quality products, while treating customers like family, and valuing dedicated employees. Its stores are known for their unmatched, full-service meat departments, farm-fresh produce, and exceptional to-your-car customer service. Fareway is a family-owned business, recognized as a top 10 employer in Iowa, and has more than 12,000 total employees. Visit for more information or shop online by visiting


Lead with Love is part of Fareway’s mission aimed at supporting local communities through charitable giving efforts and other initiatives by direct involvement and donated resources. Lead with Love is a valued philosophy held by Fareway and inspired by its outstanding employees. Visit for more information.

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