Round Up at Fareway in July to Support Children like Moby

Filed under "News"
More articles »

Monday, June 26, 2023

Fareway Stores, Inc. is partnering with Variety - the Children’s Charity to conduct the seventh annual Round Up at the register from July 3 - 22 at all 136 store locations!


Customers will have the opportunity to round up to the next dollar or provide an additional donation on their grocery bill to help fund Variety’s mission. Dollars raised through the Round Up will provide mobility equipment to children living with special needs, as well as fund and deliver effective programs and grants to care for children who are underprivileged, at-risk, critically ill, or living with special needs. Variety works with physical therapists to identify children who would greatly benefit from a specialized bicycle or other piece of adaptive mobility equipment, such as gait trainers, standers, mobile standers, and more. 



Pictured are Fareway CEO Reynolds Cramer and five-year-old Moby at the Pleasant Hill Fareway Store. In January, Reynolds and his wife Sheila sponsored Moby’s specialized bike. These bikes are incredibly beneficial to children living with special needs, but are rarely covered by insurance. 


This specialized bike is the same bike Moby uses at physical therapy – now that he has a bike he can ride at home, he has continued to gain strength and improve his balance and motor skills, while also enjoying the simple fun of a bike ride! Moby's mom shared this update in June: "We can't thank Fareway and Variety enough!  Moby's new bike is more than just a bike for him.  It allows him to ride bikes with his brothers and sisters, it's a good workout for him, and helps him build better balance and coordination by pedaling and steering.  He is so proud of himself and his new bike!  He loves cruising up and down our sidewalk and saying hi to our neighbors!  He also gets to take his bike to school. This bike has brought him happiness and confidence. He even participated in the Centennial Elementary bike rodeo where he passed a bike course ran by the Altoona Police Department! So, so awesome. Thank you again!"



About Fareway: Fareway Stores, Inc. is a growing Midwest grocery company currently operating 136 stores in a seven-state region. Fareway’s mission is to provide the highest quality products, while treating customers like family, and valuing dedicated employees. Its stores are known for their unmatched, full-service meat departments, farm-fresh produce, and exceptional to-your-car customer service. Fareway is a family-owned business, recognized as a top 10 employer in Iowa, and has more than 12,000 total employees. Visit for more information or shop online by visiting


Lead with Love is part of Fareway’s mission aimed at supporting local communities through charitable giving efforts and other initiatives by direct involvement and donated resources. Lead with Love is a valued philosophy held by Fareway and inspired by its outstanding employees. Visit for more information.

Leave Your Comments

We welcome your comments. Please leave your ideas and opinions below.

Will not be displayed on the site